Food product & category builder

From Michelin kitchens to food people choose every day.

Chef-trained.
Product-minded.
Built for scale.

Currently building fresh food at Vilgain.

01 / Point of view

I combine the standards of fine dining with the realities of products people buy every day.

Great food is only the beginning. It also has to be clear, consistent, commercially sound and possible to make again tomorrow.

Taste & product
Brand & portfolio
Operations & scale

02 / The work

Building what comes next.

Now — Vilgain

Fresh food,
built to matter.

Building Vilgain’s fresh food and grab-and-go category from the ground up — bringing taste, nutrition, product quality and everyday convenience into one working system.

Category development · Product standards · Operations · Launch

Fresh food aisle inside the Vilgain Oasis Florenc store

Interior of the Vilgain Oasis Florenc store

Entrance to the Vilgain Oasis Florenc store in Prague

Vilgain signage inside the Oasis Florenc store

01 / 04

Before — Živina

A young brand.
A portfolio with a point of view.

Helped turn culinary ideas into a distinctive food portfolio — from product strategy and recipe development to sourcing, production, launch and daily performance.

Portfolio strategy · R&D · Quality · Go-to-market

From an idea and a recipe to a product that works in the real world.

Started with dishes. Learned to lead kitchens. Built products. Now building a category.

03 / Chef foundation

The standard
came first.

Nearly a decade inside ambitious European kitchens built the instinct for quality, the discipline of service and a respect for systems that actually work.